"Mottainai" is a word that became famous for Wangari Maathai, who won the 2004 Nobel Peace Prize. Globally, it is translated into 3R (Reduce, Reuse, Recycle-reduce, reuse, recycle).
However, Maathai herself said, "I can't translate the word" mottainai ", so I used it as it is."
That is because the word contains love and compassion for itself and its actions. The wave of mass consumption rushed in after the WW2, and it is easy for Japanese people to forget this feeling, but mottainai is a word that will continue to live if there is a "heart that values good things."
Japanese people who have made high quality products.
I know that in the long history, I am really passionate about quality and good things.
To be continued